According to PixVerse (@PixVerse_), video content generated by Jiya Kapur Films using PixVerse's AI platform is demonstrating rapid advancements in AI-generated video, particularly in the horror genre (source: PixVerse, Twitter, Aug 3, 2025). This technology enables creators to produce high-quality, attention-grabbing videos quickly and cost-effectively, tapping into popular trends like #horrortok and #viral content. The business impact for studios and independent creators is significant, as AI video generation with PixVerse reduces production time and costs while increasing the potential for virality. This trend highlights a growing market opportunity for AI-driven video production tools in entertainment, social media, and digital marketing sectors.